Digital Marketing

PURPOSE

To employ online marketing tactics to amplify nonprofits’ missions, encourage donations, attract volunteers, and help organizations grow.
Geographic scope: Nonprofits located in Winnebago County, Waushara County, Green Lake County, or the city of Ripon
Application deadline: July 10, 2024
Grant decisions: End of July
Contact: Amy Putzer, [email protected] or 920-426-3993

OVERVIEW

Nonprofits can apply for support from digital marketing experts retained by the Community Foundation to employ online marketing tactics to amplify your mission, encourage donations, attract volunteers, and help your organization grow. Participating organizations will receive a brand audit and recommendations to help identify and prioritize opportunities for improvement along with up to 45 hours of service provision. Potential services include:

  • Brand Audit and Strategy Development: Conduct a thorough assessment of your nonprofit’s current position and develop a strategic roadmap to align digital marketing efforts with your organization’s goals and values.
  • Content Creation. Create and publish high-quality digital content like testimonials, blog posts, videos, or graphics based on the message you want to convey and the audience.
  • Email Marketing. Develop an email marketing strategy including creation of email or online newsletter templates, personalized messaging, and content to strategically nurture relationships and educate stakeholders.
  • Social Media Strategy. Determine the best social media platforms for your organization and build a content calendar.
  • Search Engine Optimization. Implement on-page and off-page tactics for your website to gain visibility in search engine results and in turn grow organic traffic.
  • Website Recommendations. An audit of your website and recommendations for improvements and updates.

Services will be provided over a 4-month period (August-November 2024 or December 2024-March 2025). A minimum time commitment of 1-2 hours a week is required for all participating nonprofits. A small co-investment from your organization may also be required.

 Molly Yatso Butz

“After just completing a successful capital campaign, this opportunity helped Day by Day make changes to keep our donors interested and engaged. We also received advice on how to keep our social medial sites relevant and fresh while creating both short-term and long-term content plans.”

Molly Yatso Butz, Day by Day Shelter

HOW TO APPLY | ACCESS SAVED APPLICATION

IMPORTANT: The Oshkosh Area Community Foundation transitioned to a new and improved grants management system in January 2023. If your organization did not apply for a grant in 2023, you will need to select the Create New Account option when attempting to access the online grant application form. Your previous portal login information will not work in the new system.

  1. PREVIEW the grant application questions.
  2. Submit an online grant application form prior to the application deadline.
  3. Provide any additional supporting documentation that is requested after your application undergoes an initial review.